Scorecard
PDF · 10 pages
Google Business Profile Self-Audit Scorecard
Score your Google Business Profile across 7 categories and 250 points. Includes a structured comparison against three local competitors you select.
What's inside
- 44 scored criteria across 7 categories, totalling 250 points
- A structured method for comparing your profile against three selected local competitors
- Priority fix recommendations ranked by impact
SOP
PDF · 9 pages · SOP + script templates
Ethical Review Generation SOP
A compliant, repeatable system for asking patients for reviews — via SMS, WhatsApp, and email. Built around Google's review policies.
What's inside
- Step-by-step SOP for front desk and post-visit workflows
- SMS, WhatsApp, and email script templates
- What to avoid — policy violations that get reviews removed
Worksheet
PDF worksheet · 12 pages
Why They Outrank You
A 10-point competitor teardown worksheet. Understand exactly why a nearby clinic ranks above you on Google Maps — and what to fix to close the gap.
What's inside
- 10-point comparison rubric across key GBP factors
- Instructions for running your own competitor analysis
- Gap prioritisation matrix — what to fix in what order
Checklist
PDF checklist · 9 pages
Views → Calls → Bookings
The conversion fixes most clinics miss. Turn Google Maps impressions into actual patient enquiries — covering call buttons, booking links, service menus, and CTAs.
What's inside
- Profile-to-enquiry conversion checklist
- Before/after examples of high and low converting profiles
- Quick-fix priority list for maximum impact per hour
Checklist
PDF Guide · 19 pages
15-Point GBP Audit Checklist
A comprehensive 19-page audit guide covering every critical element of your Google Business Profile — what each point is, why it matters, what goes wrong when neglected, and how to fix it correctly.
What's inside
- 15 audit points across NAP, categories, hours, photos, reviews, posts, Q&A, and more
- For each point: what it is, why it matters, impact if neglected, and best practices
- Closing section: what top-ranking practices have in common + next steps