Insight Vault

Built from running a medical practice's own Google presence.

Free frameworks, checklists and SOPs for clinic owners and practice managers. Every one of these is a tool I built for my own practice first.

5 Free resources available now
8 yrs Hands-on Google Business Profile work behind these tools
Scorecard
PDF · 10 pages

Google Business Profile Self-Audit Scorecard

Score your Google Business Profile across 7 categories and 250 points. Includes a structured comparison against three local competitors you select.

What's inside
  • 44 scored criteria across 7 categories, totalling 250 points
  • A structured method for comparing your profile against three selected local competitors
  • Priority fix recommendations ranked by impact
SOP
PDF · 9 pages · SOP + script templates

Ethical Review Generation SOP

A compliant, repeatable system for asking patients for reviews — via SMS, WhatsApp, and email. Built around Google's review policies.

What's inside
  • Step-by-step SOP for front desk and post-visit workflows
  • SMS, WhatsApp, and email script templates
  • What to avoid — policy violations that get reviews removed
Worksheet
PDF worksheet · 12 pages

Why They Outrank You

A 10-point competitor teardown worksheet. Understand exactly why a nearby clinic ranks above you on Google Maps — and what to fix to close the gap.

What's inside
  • 10-point comparison rubric across key GBP factors
  • Instructions for running your own competitor analysis
  • Gap prioritisation matrix — what to fix in what order
Checklist
PDF checklist · 9 pages

Views → Calls → Bookings

The conversion fixes most clinics miss. Turn Google Maps impressions into actual patient enquiries — covering call buttons, booking links, service menus, and CTAs.

What's inside
  • Profile-to-enquiry conversion checklist
  • Before/after examples of high and low converting profiles
  • Quick-fix priority list for maximum impact per hour
Checklist
PDF Guide · 19 pages

15-Point GBP Audit Checklist

A comprehensive 19-page audit guide covering every critical element of your Google Business Profile — what each point is, why it matters, what goes wrong when neglected, and how to fix it correctly.

What's inside
  • 15 audit points across NAP, categories, hours, photos, reviews, posts, Q&A, and more
  • For each point: what it is, why it matters, impact if neglected, and best practices
  • Closing section: what top-ranking practices have in common + next steps
Coming Soon

More resources in production

Drop your email to get notified when they land.

Category Selection Guide — 20 SpecialtiesGoogle Review Response TemplatesMedical Practice Photo KitSuspension Prevention Checklist12-Week Google Posts CalendarGBP Tracking Dashboard Guide
Get Started

Not sure where your profile stands? Start with the Health Check.

You do not need a full marketing overhaul. You need to know what is weak, what is missing, and what it is costing you.

No commitment required · Usually a reply within two working days · Doctor-to-doctor