Your Google profile is the first thing they see. If it looks weak, incomplete, or less trusted than the clinic next door — your clinical skill never enters the decision.
They open Google Maps. They see a handful of results. They look at photos, scan the reviews, check if there is a booking link — and make a shortlist in a minute or two.
The clinic that gets the call is rarely the best clinician. It is the one that looks most trustworthy at a glance.
Most clinics have at least four of these. Each one is fixable in a single session.
The single biggest visibility killer. Most doctors pick a generic category when a specific one would rank them for the searches that actually convert.
Patients who cannot book in one click often do not call either. A missing or broken booking link loses the enquiry silently.
Thin photo sets leave patients guessing what your clinic is like before they arrive — and Google recommends adding photos that show your practice. Patients use photos to decide if the clinic feels safe and professional.
Review velocity matters as much as review count. A clinic with 20 recent reviews outperforms one with 200 reviews from three years ago.
Patients search for specific procedures. If your services are not listed, you do not appear for those searches — even if you offer them.
Unanswered questions and unresponded reviews signal neglect. Both directly affect how trusted your profile looks to new patients.
Not a checklist you have to work through yourself. A done-for-you system built on what actually moves the needle.
I built this system for my own practice first.
— Dr. Rajarshi Mitra · MBBS · MS (Surgery) · FACS · FICS · FIAGES · Laparoscopic Surgeon, Abu Dhabi Request a Free Health CheckThree steps. Each one builds on the last. You decide how far to take it.
A focused audit of your Google profile, visibility gaps, and trust weaknesses. You get a scorecard with the highest-priority fixes clearly laid out.
FreeDone-for-you optimisation of your GBP, categories, review system, and profile trust signals. Built to rank and convert — not just to look complete.
Paid projectMonthly visibility and reputation upkeep so the profile does not drift. Only if you want it — and only after you have seen the results.
Optional retainerStart with the Health Check — it is free.
Request a Google Business Profile Health CheckIt is a focused audit of your Google Business Profile covering all the factors that affect local visibility and patient trust. You get a scored report showing what is working, what is broken, and what to fix first. It takes about 30 minutes on my end and costs you nothing.
Most overhauls are completed within 5-7 working days. I need access to your GBP account and about 30 minutes of your time for a briefing call. Everything else is done for you.
No. The work is done remotely. I work with clinics across the UAE, GCC, and the USA. Everything is handled via a shared folder, a briefing call, and a final walkthrough session.
Yes. The core GBP framework applies across all medical specialties. I have category guides for 20+ specialties and tailor the category strategy, service menu, and photo brief to your specific practice type.
An agency will run your profile as one account among many, using a playbook written for restaurants and gyms. I am a practising surgeon. I have spent eight years running my own practice's profile, which means I understand why a category matters differently for a specialist than for a retailer, why certain photographs cannot be taken in a clinic, and why a review request sent on the wrong day damages the relationship it was meant to build. You get that judgement, applied to your profile, doctor to doctor.
No. The Health Check is free. The Overhaul is a one-time project. The ongoing support retainer is month-to-month and only offered after the overhaul is complete and you have seen the results.
Request a free Health Check using the button on this page. I will review your current profile before we speak and come to the call with specific findings rather than a generic pitch.
I personally conduct every Health Check and review every overhaul before it is delivered. The implementation work is carried out by a small specialist team under my direct oversight. Nothing goes to a client without my sign-off. You are not getting a junior account manager — you are getting a system I designed and a principal who reviews the output at every stage.
You do not need a full marketing overhaul. You need to know what is weak, what is missing, and what it is costing you.